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What’s in a brand name?

02nd September 2010

We started using the Abacus brand name back in 1978. In these 30+ years, Abacus has become a recognized name as a maker of personal computing, books and software.

A few years back, we started dabbling in the photography arena. Although we have more than 40 years of background in photography, when it was time to get serious about bringing these products to market, we decided to use the Stay Focused name. We felt that this name brings clarity to the customer. We’re hoping the name says: “here is a brand for a company involved with photography”. Stay Focused is now one of our imprints.
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