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Walking Around WPPI – Part 3

26th February 2011

Wedding & Portrait Photographers International Convention – Part 3

Last Wednesday was the last day of the WPPI Trade Show and I again walked the aisles to take it all in.

Most of the attendees are at WPPI to learn techniques that they can harness for their wedding and portrait photography businesses. To promote their products, companies provide floor demonstrations that show ways that their products are used.

For example over at Canon‘s booth, noted photographer Clay Blackmore was demonstrating how he uses Canon’s portable strobes for making portraits.

Here he is shooting in this on-floor studio. His setup uses a softbox strobe and background strobe triggered by his on-camera flash and a pair of reflectors.

His demo attracted many attendees who were interested in seeing the results of using simple equipment and techniques. His camera was equipped with a wireless transmitter which immediately sent the images which were displayed for the audience.
One of the largest group exhibitors were the photofinishers. The competition was less based on price and more based on selection and customer service.

As you can see by the exhibits, there is a tremendous selection of size, finishes, variations and mountings. Albums, postcards, posters, t-shirts, more….

Pictage
Bayphoto

WHCC
Color Inc
Shootsac makes camera accessory bags that don’t look like camera accessory bags. Designed with the female photographer in mind, they’re both practical and fashionable.

For more information contact Shootsac.
Triple Scoop Music is in the business of licensing music. They have a large library of more than 7000 songs.

Photographers that want to use music for slideshows and/or videos can license any of these songs which can then be used royalty-free.

Having licensed music in the past, I am convinced that having a single point of contact makes for a hassle-free way to add music to your productions.

For more information contact Triple Scoop Music.
Having heard about Fuji‘s 3D camera, I stopped by their booth for a demo.

The Fuji W3 camera is an advanced point-and-shoot with two lenses. When you snap a photo, the two images are combined to form a single “.mpo” file which you can immediately view on the specially designed 3-1/2″ LCD without using glasses.

Plug your camera into a 3D television, pop on a set of glasses and you’ll see amazing 3D effect of this camera. Below is an example. When viewed, I was able to see the 3D effect of my outstretched hand. This stuff is cool.

For more information see Fuji

As a frequent trade show goer, I’m sometimes blasé about walking up and down aisles. But this week, I could sense real excitement from both exhibitors and attendees. I too came away excited about the WPPI show.

This trade show is mainly about small businesses – photographers seeking the know-how to profit from their skills. They want to stay ready for the opportunities that arise as the economy recovers. I’m heartened to share the energy.

As an aside, I am a frequent visitor to the Las Vegas trade shows – 2 to 4 a year for the past 30 years. From my un-scientific measure, it’s been 4 years since I’ve seen Las Vegas as busy as this week. With concurrent conventions taking place the hotels, casinos and restaurants were filled. I’m hoping that this is a sign that things are looking up for economic growth all over.

 

Written by Arnie Lee

 

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