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Sony Alpha 7 III

23rd March 2018

The Newest High Performance Mirrorless


As the cold winter weather wares on me, I look forward to escaping for a few days. My destination is the Wedding & Portrait Professional International Conference and Expo in warm (usually) Las Vegas. There photographers can attend any of several hundred seminars, classes, workshops covering the gamut of the photography world. I especially like the expo where I can seek out the makers of new equipment and accessories. And so for this article, you’ll see that I stopped at Sony to have a look at their upcoming A7 III mirrorless camera.

Sony is the leading maker of mirrorless cameras. Early on I was attracted to Sony’s NEX series owing to their compact size and weight. I now own three of Sony’s mirrorless APS-C sensor models. For the past two years, my walk-around “goto” is the Sony Alpha 6000 with which I’ve taken many tens of thousands of pix.

I’ve been holding off upgrading to a full frame, but Sony has been dangling some impressive features in their newer models. The A7 III is Sony’s latest iteration of full-framers and I had some hands-on at the WPPI Expo.


Pick up the camera and it’s lightweight (compared to full-frame DSLR) but solid. The body is made from a magnesium alloy and is sealed to keep out dirt and moisture. The handgrip is comfortable (I’m right handed) as I tested it with the 24-105mm G lens. I cozied up to the bright, crisp viewfinder. Although I was in a lower light indoor setting, the speed of autofocus seemed to be very snappy. I counted four customizable buttons – a plus for fast working in the field. There are also two convenient dials for changing shutter speed or aperture and a welcomed dedicated dial for exposure adjustment.

Among the A7 III’s impressive features are:

 

  • 24.2 MP full frame sensor with ISO from 100-51200
  • Bright 2.3MP electronic viewfinder
  • Advanced AF with 693 phase detection and 425 contrast points
  • “Eye AF” detects and focuses on subject’s eye
  • continuous shooting up to 10 frames per second
  • in camera 5-axis image stabilization
  • high capacity battery provides 700 shots per charge
  • dual SD card slots supports high speed UHS-II
  • tilting LCD screen with touch-screen capability
  • high resolution 4K HDR video

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    At the WPPI Expo, Sony rep David Rhodes demonstrated a new feature for me. Using your finger tip, you can use the touch screen to instantly change the focus point. The LCD screen also tilts up and down for easier viewing from different angles. While I wasn’t able to try it, the A7 III is capable of shooting 10 frames per second while maintaining autofocus.


    In the past, some critics pointed to the dearth of lenses for full-frame Sony mirrorless cameras. Sony has been rapidly developing and introducing new lenses and now has a decent stable of prime and zoom lenses – I counted about two dozen lenses.

    Additionally, Sigma recently announced the support the Sony full-frame mirrorless cameras. While they are not yet available, Sigma will be producing the following prime lenses for Sony E-mount cameras:

    14mm F1.8 DG HSM Art
    20mm F1.4 DG HSM Art
    24mm F1.4 DG HSM Art
    35mm F1.4 DG HSM Art
    50mm F1.4 DG HSM Art
    70mm F2.8 DG MACRO Art
    85mm F1.4 DG HSM Art
    105mm F1.4 DG HSM Art
    135mm F1.8 DG HSM Art


     

    The A7 III is on target for release about mid-April. The suggested price is $2200 with a 28-70mm lens. For more information and detailed specifications, please visit Sony A7 III.

    For more information about the upcoming Sigma lenses, please visit Sigma.


    After my hands-on test and after talking to the Sony rep David Rhodes, I’ve decided to pre-order the A7 III. The two features that pushed my decision are the speedy and more accurate autofocus, the 10 fps shooting capability and the availability of a larger selection of lenses. I look forward to its arrival – I’m told in a couple of weeks. Hopefully, I’ll have a review of the new equipment in the near future.

    Note from April 10, 2018: I just received delivery of the A7 III that I preordered a couple of weeks ago. I hope to have a review shortly.

     
     

    Written by: Arnie Lee
     
     

    Some Day My Prints Will Come

    For decades I was schooled in conventional (film) photography. So it’s natural that I am a lover of photographic prints. And although I enjoy the convenience and portability of electronic display devices, I simply prefer to view my work on hardcopy prints.

    Last last year, I ordered a large format printer – the Epson P800. Normally it makes prints up to size 17″ x 22″. Add a roll paper feeder and it can produce enormous panoramas up to 129″ wide. Since the printer was in high demand at the time, my waiting time was about a month for delivery.

    When I finally received the printer, I was preoccupied with a lot of other work. To ensure that the printer was working properly I used to make only two or three prints and then set it aside.

    Jump ahead two months and I’m attending the WPPI Conference & Expo. I think to myself that I should learn about printing papers to get the best results from the investment in my Epson P800. And so at WPPI I stop at several makers of fine art papers to get educated.


    Hahnemuhle is a German based company that offers a wide variety of papers. I look at their large catalog and am stumped by some of the terminology. So I start asking questions.

    What is baryta paper? I’m told that it is paper coated with barium sulphate, a substance used on traditional photographic paper. When baryta paper is used for inkjet printing, it supposedly reproduces the effect of silver halide processing.

    Many of the paper descriptions include a gsm value. I find that gsm is an acronym for grams per square meter. Thus a square meter of Canvas Metallic 350 gsm paper is heavier than FineArt Baryta Satin 3500 gsm paper.

    I am also curious about paper with the rag description. I learn that this paper is made from cotton linters or rags and is superior to wood-based paper.


    The helpful representative left me with this sampler – a collection of their fine art photography papers and other helpful literature. For more information please visit Hahnemuhle.

    Namhoon Kim is the Marketing Manager for Durico Media. The company is based in southern California. As you can see from the below photograph, they have a rather large selection of papers.

    I helped myself to about a dozen of their print samples all on different paper stock. I find that the samples are the only way to determine if a paper is suitable for one of my prints. Reading a catalog description does not give me the know-how to select a paper – I require hands-on to feel the surface and a sample photograph to give me the visual feedback.

    For more information, please visit Durico Imaging.


    Epson is probably best known as a manufacturer of printers. They also are a large producer of high quality printing papers.

    My visit to Epson is to find out more about their printing papers and luckily I am handed a “Print Sample Guide” to take with me. It has their complete line of papers with printed samples: photographic, matte, cotton fine art and canvas.

    Before I depart the representative shows me their new software Epson Print Layout. This app is for users of Epson professional printers and provides a convenient and elegant way to organize, set up and print your images. If you’re a user of a high end Epson printer, you can download a copy of the Epson software from here.

    For more information about their papers, please visit Epson.


    Paperwise, I’m 3 for 3. I walked away with samples from three different manufacturers. So with samples in hand, I am prepared to make my paper choices. Now I’m ready to fire up that printer that has been sitting idle waiting for me.

     

     
    Written by: Arnie lee

     

     

    Hover and Shoot


    You don’t ordinarily think of looking at drones at the Wedding and Portrait Photography International Conference & Expo. However, DJI had a booth there showing off the new Mavic Pro.

    At the DJI booth, representative Laura Schutz showed me the company’s newest drone. She emphasized that drones are now simpler to fly. And drones are now much more affordable.

    Users have invented innovative ways to use drones for airborne photography. DJI, a pioneer in the industry, recently released the Mavic Pro which builds on the simpler and affordable features.



    The Mavic Pro is compact. When not in use, the rotor arms fold tightly against the unit’s body making it easy to store and transport.

    Owing to its efficient motors, flying time is up to 27 minutes at 40 mph.

    The unit’s remote controller has a range of more than 4 miles. It can send livestream directly to popular smartphones.

    Mavic Pro has five built-in sensors that can detect and avoid obstacles during flight. There is also a set of backup sensors that can take over in case one is malfunctioning.


    Specifically for photography is a camera that shoots 4K at 30fps mounted on 3-axis gimbal for smooth, jumpfree video. Stills are captured at 12MP.

    Its GPS capabilities enable accurate positioning whatever your location.

    In “ActiveTrack” mode, the drone follows or flies alongside the subject.

    In “Gesture Mode”, the Mavic follows you until you give it the go-ahead to snap your “selfie”.

    The “Terrain Follow” mode flies the drone at a fixed altitude above the ground.


    This Mavic Pro is taking video footage of me.

    The Mavic Pro has many features which set it apart from other drones. The DJI website has many videos that demonstrate these features.


    The suggested price of the Mavic Pro is $1000.

    For more information about the Mavic Pro, please visit DJI.


     

     
    Written by: Arnie Lee

     

     


     

     

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