The Wedding & Portrait Photography International Conference and Expo

Can you guess who the target audience is for this convention?

For those professionals who want to enhance their skills – posing, lighting, equipment, marketing – the WPPI is a week-long “university” taught by experts. This year’s WPPI took place March 3rd through March 10th at the MGM Conference Center in Las Vegas. WPPI organized more than 250 classes and seminars for 13,000 anxious attendees. These classes were taught by 175 instructors including notables such as Joe McNally, Tamara Lackey, Lindsay Adler, Roberto Valenzuela, Bambi Cantrell, Hanson Fong, Kevin Kabota, Jerry Ghionis and Gary Fong to name a few.

In addition to the conference, the expo highlighted 270 exhibitors showed the newest cameras, lenses, equipment, lighting, accessories, supplies, marketing material and services. All of the major camera manufacturers will set up booths to demonstrate their latest equipment.

Following is a look at those items that caught my attention at the this year’s WPPI a couple of weeks ago.

Presentations and Seminars There were many opportunities for everyone to learn new posing and lighting techniques right on the expo floor. All of the camera makers and many vendors were holding demonstrations conducted by well-known photographer/educators.
DXO One
This small unit is a camera that works in conjunction with an iPhone. With a large 20mp 1″ sensor and f/1.8 lens you attach it to your iPhone to control settings. It also works “off-phone” if you want a small, lightweight camera. Though small, it can capture RAW images too. I found it very straight-forward to use and the images were quite good considering the convention hall lighting. Suggested price is $499. For more information please visit DXO
MagMod
MagMod makes a set of accessories to improve the quality of light from your flash unit. These include a snoot to narrow the light to a beam, a sphere to diffuse and soften the light and a bounce that reflects the light output and avoid harsh shadows, gel which add various colors to the light and grid to focus the light. What is unique about these accessories is that become part of your flash unit using a magnet for instant attachment. Price for the complete set is $235. For more information please visit MagMod
RL Handscrafts
I received two demos at this booth. One was for their Derringer above left for carrying from 1 to 3 cameras. You wear the strap on both shoulders with wide padded straps that relieve pressure points and back. The straps are adjustable for easy access to any of the cameras. Price is $485. For carrying two cameras, the Clydesdale above right can help you more easily carry your equipment. The strap attaches solidly to the camera’s tripod socket. RL makes several styles differing in weight, padding, air holes for easier breathing, color. Prices start at $205 to $425 for the deluxe version. For more information please visit RL Handcrafts
Sony G Master Lenses
Sony is the undisputed leader of mirrorless cameras. They have been rapidly adding lenses to support their highly acclaimed full-frame models: A7R II and A7S II cameras. Three of Sony’s new lenses made it to WPPI for demoing. These are the 85mm f/1.4 GM, 70-200mm f/2.8 OSS and 24-70mm f/2.8 GM. Prices are $1800, $2900 and $2200 respectively. For the 70-200mm lens, Sony is also releasing 1.4X and 2.0X teleconverters. Sony claims a higher resolution of the G series lenses compared to others and superior auto focus performance. For more information please visit Sony
Spider Holster
Spider makes a holster with a unique locking-clamping device for conveniently carrying your camera at your waist. The holster is adjustable and is worn like a belt to either side. The clamping device is solid and easily slides into the holster for hands-free carriage. Price for the Spider Pro holster is $135. The company also has a variety of heavy duty hand straps that come in a variety of colors. All are made of durable material, attach to the camera with a tripod plate and include a removable wrist strap. Price for the black model is $65 and $75 for other colors. For more information please visit Spider.

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Written by: Arnie Lee
 
 

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The Wedding & Portrait Photography International Conference and Expo

As I sit at my computer in crusty Michigan with the clouds building for another forecasted snow storm, I’m looking forward to escaping for a few days.

My destination is the WPPI Conference & Expo which begins March 3rd and runs through March 10th. For professional photographers and hobbyists alike, it’s a chance to learn from experts.

Additionally, you’ll travel to the warm climes of Las Vegas at the MGM Conference Center for extracurricular activities that are sure to add up to a practical education and fun packed week.

WPPI is comprised of hundreds of classes and seminars taught by noted photographers such as Joe McNally, Tamara Lackey, Lindsay Adler, Roberto Valenzuela, Bambi Cantrell, Hanson Fong, Kevin Kabota, Jerry Ghionis and Gary Fong to name a few.

Alongside the conference is the expo portion in which 80,000 square feet of space occupied by 300 exhibitors who will showcase the newest cameras, lenses, equipment, lighting, accessories, supplies, marketing material and services. All of the major camera manufacturers will set up booths to demonstrate their latest wares.

To look at the wide range of classes and seminars please visit WPPI Conference & Expo.

Written by: Arnie Lee
 
 

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All Things Techie

The Consumer Electronics Show has been the face of the electronics industry for almost 50 years. Except for one year, I’ve attended the show continuously since 1980 first as an exhibitor for many years, next as an industry member and lately as part of the press. CES is held each year in early January in Las Vegas. This makes traveling to CES a respite from the cold and snowy winter weather of my home base in Michigan. I walked many miles through the aisles and took in the breath of new gadgets that may make their way to our homes and businesses in the next months.

Along with 170,000 attendees, I was privy to see some 3,800 exhibitors that occupied 2.5 million square feet of floor space showing their products.

Here are a couple that caught my attention.

DXO One – iOS Camera
One of my first stops was at the DXO Labs booth where their rep Elodie Petiot demonstrated a small, standalone camera that melds seamlessly with the iPhone and iPad. The DXO One has a high resolution 20MP sensor with a fast f/1.8 32mm equivalent lens and attaches directly to the iOS device through a Lighting connector thereby eliminating the need for a wifi connection. An iOS app provides control over all of the cameras’s features – focus, exposure, shutter speed, aperture setting, ISO setting, more. Captured images are immediately transferred to the iPhone for editing or sharing online. The suggested price for the DXO One is $475. For more information please visit DXO.
Sony Alpha 7R II Mirrorless
I’ve been using Sony APS-C mirrorless cameras for the past four years, but Sony’s new full-frame a7r II has been on my radar scope since it became available late last year. With a whopping 42-megapixel sensor it should fits into my fondness for landscape photography. Its BSI (back sided illuminated) sensor enables Sony to pack more light gathering power onboard, thereby boosting sensitivity to 102,400. Autofocus speed is said to be 40% faster than the earlier a7R model. Other improvements include five-axis image stabilization and shutter dampening for less camera vibration.
What’s holding me back from purchasing this camera? I’d also have to shell out a big investment for a set of full-frame lenses. The suggested price of the a7R II is $3200. For more information, please visit Sony.

 
 

Stay tuned for a look at a couple of 3D printers that caught my eye at CES 2016.

Written by: Arnie Lee
 
 

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