What’s is WPPI?

	Late last momth, I left the bitter cold and snow of Michigan and trekked to a warmer environment for a couple of days. My destination was the Wedding & Portrait Photography International Conference and Expo in a warmer Las Vegas. Here are some of the photographers lining up to register for WPPI. I was told that attendees numbered about 13,000.
WPPI is an annual event. The audience is the large set of professional photographers and videographers who earn their living shooting weddings, portraits, school and sporting events. The five day conference consist of classes, seminars, photo walks and live demonstrations taught by celebrated professionals and industry educators covering every imaginable photo topic. In addition to the conference, there is a three day long expo at which several hundred manufacturers of photo equipment, accessories, photo finishing services, frames, albums, software and services present their products for attendees. The venue for WPPI was the Mandalay Bay Convention Center on the south end of the LV Strip
This year the conference consisted or more than 200 different classes covering a wide gamut of subjects: equipment, lenses, posing, lighting, flash, printmaking, pricing, babies, special effects, drone. The list of instructors are among some of the most well-known and successful photographers: Me Rah Koh, Matt Kloskowski, Denis Regge, Terry White, Bob Davis, Lindsay Adler, Miichele Celentano, Bambi Cantrell, Julieanne Kost, Hanson Fong, Jerry Ghionis, Roberto Valenzuela, Tamara Lackey, and Joe McNally to name a few.
While I sat in on a few classes, I spent most of my time at the expo. Follow me as I take you on a quick walk through of the exhibit hall to show you the types of photographic knowledge that is available at WPPI.
Special Effects Class	Lindsay Adler behind the lens
A Lighting Demo	Posing Babies
Jerry Ghionis at the mic	Portraits Up Close
Single Flash Demo	Group Shots
Hanson Fong Bounce Flash	…and the result
During the couple of days that I spent at WPPI, I talked to several exhibitors about their products. I’ll have additional articles here describing these products in the next few weeks. I hope you’ll be back here soon.	Fashion

 

 
Written by: Arnie Lee

 

 

Upcoming WPPI 2018 Conference & Expo

Having been part of the software, computer and publishing industries since 1980, I’ve been to Las Vegas more times than I care to count.

However the thought of another laborious trip out West isn’t going to keep me away from the Wedding & Portrait Photography International event this year. For the past several years I’ve thoroughly enjoyed this meeting where 200+ classes are taught by professionals covering a wide range of photography topics including lighting, posing, drone, video, baby/child, sports, school, printing, retouching, marketing and business. Among the instructors are many recognizable names: Tamara Lackey, Lindsay Adler, Julieanne Kost, Sue Bryce, Jerry Ghionis, Roberto Valenzuela and Joe McNally who will share their skills with the attendees.

In addition to the standard classes, there are smaller and more intensive sessions aimed at a limited number of attendees. And for those who’d rather be in a non-classroom setting there are multiple scheduled Photo Walks that provide hands-on learning.

I’m especially interested in the WPPI Expo. In the large exhibit hall you’ll meet with manufacturers and suppliers of photo equipment, accessories, photofinishing, presentation and framing, software and services. On the expo floor, various manufacturers present live demonstrations of their equipment and techniques. It seems that all of the major brands are on hand to demonstrate their products and answer your questions. I’ve made many purchasing decisions after having met with sales reps at earlier WPPI events..

This audience is taking in a presentation at the Canon booth

If you’re anxious to sharpen your photography skills, take a look at the many classes that are offered at the conference. Last year WPPI hosted about 13,000 professional and advanced photographers.

WPPI will take place February 24 to 28 at the Mandalay Bay Resort in Las Vegas. For more information please visit WPPI Conference & Expo.
 
 

By Arnie Lee
 
 

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Some Day My Prints Will Come

For decades I was schooled in conventional (film) photography. So it’s natural that I am a lover of photographic prints. And although I enjoy the convenience and portability of electronic display devices, I simply prefer to view my work on hardcopy prints.

Last last year, I ordered a large format printer – the Epson P800. Normally it makes prints up to size 17″ x 22″. Add a roll paper feeder and it can produce enormous panoramas up to 129″ wide. Since the printer was in high demand at the time, my waiting time was about a month for delivery.

When I finally received the printer, I was preoccupied with a lot of other work. To ensure that the printer was working properly I used to make only two or three prints and then set it aside.

Jump ahead two months and I’m attending the WPPI Conference & Expo. I think to myself that I should learn about printing papers to get the best results from the investment in my Epson P800. And so at WPPI I stop at several makers of fine art papers to get educated.

Hahnemuhle is a German based company that offers a wide variety of papers. I look at their large catalog and am stumped by some of the terminology. So I start asking questions. What is baryta paper? I’m told that it is paper coated with barium sulphate, a substance used on traditional photographic paper. When baryta paper is used for inkjet printing, it supposedly reproduces the effect of silver halide processing. Many of the paper descriptions include a gsm value. I find that gsm is an acronym for grams per square meter. Thus a square meter of Canvas Metallic 350 gsm paper is heavier than FineArt Baryta Satin 3500 gsm paper. I am also curious about paper with the rag description. I learn that this paper is made from cotton linters or rags and is superior to wood-based paper.
The helpful representative left me with this sampler – a collection of their fine art photography papers and other helpful literature. For more information please visit Hahnemuhle.
Namhoon Kim is the Marketing Manager for Durico Media. The company is based in southern California. As you can see from the below photograph, they have a rather large selection of papers. I helped myself to about a dozen of their print samples all on different paper stock. I find that the samples are the only way to determine if a paper is suitable for one of my prints. Reading a catalog description does not give me the know-how to select a paper – I require hands-on to feel the surface and a sample photograph to give me the visual feedback. For more information, please visit Durico Imaging.
Epson is probably best known as a manufacturer of printers. They also are a large producer of high quality printing papers. My visit to Epson is to find out more about their printing papers and luckily I am handed a “Print Sample Guide” to take with me. It has their complete line of papers with printed samples: photographic, matte, cotton fine art and canvas. Before I depart the representative shows me their new software Epson Print Layout. This app is for users of Epson professional printers and provides a convenient and elegant way to organize, set up and print your images. If you’re a user of a high end Epson printer, you can download a copy of the Epson software from here. For more information about their papers, please visit Epson.
Paperwise, I’m 3 for 3. I walked away with samples from three different manufacturers. So with samples in hand, I am prepared to make my paper choices. Now I’m ready to fire up that printer that has been sitting idle waiting for me.

 

 
Written by: Arnie lee

 

 

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