The small device is the Litra Torch – a cube about 1-1/2″ in size and weighing a mere 3 ounces. It provides up to 800 Lumens of continuous daylight balanced light but is also adjustable to 450 and 100 Lumens. With it’s 80 degree coverage, it’s usable with most wide angle lenses. The Torch also has a strobe mode – useful for special effects while shooting video.

There are a variety of options for mounting the Litra. The body has two standard 1/4-20 tripod sockets. Its back is magnetic for attaching to a metallic surface.

For close up work, you can attached the diffuser (see below). It includes a mount when used with a GoPro. Rep Andrew Siminoff showed me a GoPro mounted with a pair of Torches that was set up for video recording (see below right).

The Torch is powered by a rechargeable lithium ion battery that provides about 30 minutes of light at the high 800 Lumens setting.

Litra also has a set of accessories for the Torch including bicycle mounts, head mounts, several handheld mounts, miniature tripod and filters.

Here are some of the photographers lining up to register for WPPI. I was told that attendees numbered about 13,000.

In addition to the conference, there is a three day long expo at which several hundred manufacturers of photo equipment, accessories, photo finishing services, frames, albums, software and services present their products for attendees.

The venue for WPPI was the Mandalay Bay Convention Center on the south end of the LV Strip

Follow me as I take you on a quick walk through of the exhibit hall to show you the types of photographic knowledge that is available at WPPI.

I’ll have additional articles here describing these products in the next few weeks.

I hope you’ll be back here soon.